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ON BUILDING UP MUNICIPAL TOURISM IDENTITY |
LI Juan-wen, PENG Hong-xia, HE Jun |
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Abstract Aiming at the present situation and problems of Chinese municipal toursim identity, the paper explains how to build up municipal tourism identity from such three aspects as mind location, visual emphasis and publicity and promotion, and puts forward the concept of designing the tourism identity on Wuhan City.
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Received: 06 December 1998
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