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| A STUDY ON TEMPORAL AND SPATIAL CHARACTERISTICS OF SHOPPING BEHAVIOR OF SHENZHEN RESIDENTS |
| CHAI Yan-wei1, WENG Gui-lan1, GONG Hua2 |
1. Department of City and Regional Planning, Peking University 100871, China;
2. Urban Planning & Design Institute of Shenzhen, 518031 China |
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Abstract Consumer behavior is one of research focus of behavioral geography and there have been fruitful studies on this theme, especially on consumer's shopping behavior in western countries. However, it has long been neglected in Chinese geographical studies. Only recently, there came some researches that concerned with consumer's shopping behavior, but they are far from enough compared with those carried on in western countries. Based on questionnaire survey and field investigation, the author analyzes the time and spatial characteristics of shopping behavior of four representative types of commodities. It is indicated that the shopping frequency of low-class commodities is higher than that of residents in other cities and shopping at night is a common phenomenon in Shenzhen. The shopping space of different commodities can be concluded as a four-strip structure, with the four strips from nearest to farthest from residents' dwellings are strip of food, strip of daily commodity, strip of domestic electric applicants and strip of luxury clothes. Further, the author analyzes the spatial structure of each representative commodity and finds that the shopping spaces of low-class commodities can be concluded as a three-concentric structure and that of high-class commodities as a sector structure. Moreover, differences of shopping spaces caused by location, gender, age, household lifecycle and income are also included in analysis.
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Received: 21 June 2004
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2004, Vol. 19 
