|
|
|
| EVALUATION ON THE STRUCTURAL RELATIONSHIP OF THE TOURISM PUBLIC SERVICE SYSTEM AND THE SATISFACTION OF TOURISM DESTINATION——A Case Study of Guilin “National Tourism Comprehensive Reform Testing Area” |
| CHENG Dao-pin, CHENG Jin-he, XIAO Ting-ting |
| School of Tourism, Guilin University of Technology, Guilin 541004, China |
|
|
|
|
Abstract With domestic tourism industry into transition, the construction of tourist destination public service catches more and more attention from all circles. At present the country has established a planning group in tourism public service planning to study what is the development target of tourism public service, system construction and so on all over the country in order to provide protection for tourism public service's scientific operation and the orderly development. Tourism public service construction boom shows throughout the country.However, the theoretical research on current tourism public service shows that the problems are separating from the development, and the empirical quantitative research about tourism public service almost is blank. How to promote tourism public service (system) research in academic level and tourism destination construction in practice level become the most pressing demand of the current research, which also has the extremely vital significance. The paper based on sorting and analyzing the domestic and foreign relevant literatures, using structural equation modeling (SEM) approach to simulate the structural relationship of urban and rural tourism public service system and the satisfaction of tourism destinations. The results indicated that:1) Tourism reception services perception becomes the most crucial factors of satisfaction for tourists in tourism destination; 2) Government-led tourism public service system perception has also been proved to be significant factors that affects the tourism reception services perception and tourist satisfaction; 3) The focus of enhancing Guilin tourism competitiveness is government-led and non-market. Finally, limitations and suggestions for further study were also put forward.
|
|
Received: 24 March 2011
|
|
|
|
|
|
|
2011, Vol. 26 
