网络舆情危机下旅游形象感知的变化及对出游意向的影响——以青岛“天价虾事件”为例

doi:10.13959/j.issn.1003-2398.2019.04.018

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Abstract Tourism has played an increasingly important role in the regional economy, which is an important supplement to regional economic development. But with the rapid development of China's tourism economy, upgrading and maintaining the tourism image has become one of the key tasks of tourism destinations. However, in the Internet era, the Internet public sentiment crisis is bringing new threats to the image of tourist destinations and it is worthy of arousing academic attention. Taking Qingdao's "pricey prawn" as a study case, and the paper aims to construct the relationship between the changes in perceived images and analyzes the effect of these changes on tourists' travel intentions. The results suggest that:1)With the influence of the Internet public opinion crisis, the cognitive and emotional image deterioration of potential visitors can cause the overall image to deteriorate. 2) With the influence of the Internet public opinion crisis, the change of potential visitors' travel intention is mainly affected by the change of emotional image.

Key words： internet public opinion crisis potential visitors tourism destinations image perception travel in tention Qingdao

Received: 12 October 2018

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F590

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	Articles by authors
	ZHANG Wei
	SHI Kun-bo
	YANG Yong-chun
	QIN Zhao-xiang
	SHAO Rui

Cite this article:

ZHANG Wei,SHI Kun-bo,YANG Yong-chun等. THE CHANGE IN PERCEIVED IMAGE AND ITS EFFECT ON TRAVEL INTENTION WITH THE INTERNET PUBLIC OPINION CRISIS: A CASE STUDY OF QINGDAO'S “PRICEY PRAWN”[J]. HUMAN GEOGRAPHY, 2019, 34(4): 152-160.

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http://rwdl.xisu.edu.cn/EN/10.13959/j.issn.1003-2398.2019.04.018 OR http://rwdl.xisu.edu.cn/EN/Y2019/V34/I4/152

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