Abstract Tourism culture is the soul of tourism; no tourism, no tourism. Nowadays the research of Chinese tourism culture tends to become cold. What is more, the scientism and systematism of tourism culture run in the opposite direction. It is necessary to deeply reflect the a chievemeats of the present tourism culture theories, undoubtledly the research on the concept of tourism culture would be the basis of tourism study. Tourism culture is a dynamic concept potential, and it has different connotations in different conditions. Now, there exists in china the of generalization in the research of tourism culture. The typical representative of the generalization of tourism culture is the confliction of tourism subjectivity,tourism objectivity and tourism media. The above-mentioned three factors belong to the cultural property of tourism, not to the property of tourism culture. In fact, tourism culture is a product contrived by the professionals in tourism to meet the special needs of tourists both physically and psycholog'cally, and tourism culture widely exists in the tourist activities. Tourism culture is an objective entity, a culture which has been processed repeatedly, and culture which people select or empolder from ample culture phenomena. People apply tourism culture in different dimensions. At the same time, tourism culture is the product designed to meet the needs of tourists it has profound characters of economy and culture introduction,and it consists of physical and psychological culture. If tourism culture is regarded as a product which is designed elaborately, who could confirm the objective character of the aim tourism culture study study and reform the research on tourism culture fundamentally. By understanding the concept of tourism culture, tourism culture study will better suit the practice of Chinese tourism, thus has unique object of study and concrete research system.
2007, Vol. 22 
