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| STUDY ON THE CONCEPTUALIZATION OF TOURIST DESTINATION IMAGE |
| YANG Yong-de, BAI Li-ming |
| Department of Tourism, Guangxi University, Nanning 530004, China |
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Abstract Tourist destination image (TDI) study in China has long been suffering from the lack of a solid theoretical foundation. To address this problem and provide a guideline for researchers, the paper analyzes and summarizes the relevant concepts in Chinese and Western literature in the past 30 years. Based on that, the paper innovatively put forward the "Dandelion Model" of tourist destination image and the image-construction-and-formation-based concept system. The former is to explore the internal structure of TDI, while the latter is to demonstrate the related concepts and identify the interrelationships among them.
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Received: 28 September 2006
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2007, Vol. 22 
