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| A RESEARCH ON THE RESIDENTS' PERCEPTION DIFFERENCE TO THE IMPACT OF EVENT TOURISM IN DIFFERENT TYPES OF VILLAGES——Based on the Analysis of Jiangshuihe and Changshaoying Village in Beijing Suburbs |
| DAI Lin-lin1, GAI Shi-jie2 |
1. College of Urban and Environmental Sciences, Peking University, Beijing 100871, China;
2. Campus Planning and Construction Department, Tsinghua University, Beijing 100084, China |
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Abstract This paper aims to explore the impact difference of event and event tourism between different types of villages, and takes Jiangshuihe and Changshaoying village in Beijing suburbs as two cases for a comparative study to find out the impact of folk cultural event prevailing in Chinese rural areas. These two villages are still in the junior stage of tourism development in Beijing but comparatively developed in event and event tourism. The authors collected the data of residents' perceptions during April to May in 2010, using Statistical Product and Service Solutions to get the key factors of residents' perceptions from 23 items and analyze the perception difference on the event impact of the residents in the two villages. According to the tourism development stages theory of Doxey, residents' perceptions on the positive effects should be more than the negative ones in the destinations in the junior stage. But the results show a notable difference in the perceptions on the impact of events between the two villages. The residents in Jiangshuihe village recognize social life and economic profit, social equity and environmental cost as the principal influential factors, in all of which social equity and environmental cost factors ranking the top while industrial development profit factor falling to bottom, indicating residents perceived significant demerits brought by event and event tourism; while in the case of Changshaoying village, the principal influential factors are social economic profit and social equity cost, with highest perception on social economic profit factor and lowest on environmental cost factor. This indicates that residents perceived significant merits brought by event and event tourism. Furthermore, taking account of the variation between the two villages in social and economic development, sources and traffic conditions, this paper carries out a deeper analysis on the factors affecting the performance of events.
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Received: 27 December 2010
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2011, Vol. 26 
