|
|
|
| THE RESEARCH ON THE PHENOMENA OF “FIRST IMPRESSIONS ARE STRONGEST” & “ACCOMPLISHED FACT” IN THE PROCESS OF THE TOURISM DESTINATION IMAGE APPERCEIVING——A Case Study of Sand-Lake of Yingchuan City and Hongjiannao Destination of Yulin City |
| LIU Rui-wen1, XIAO Xing2, WU Dian-ting1, LEI Yin-zhou3 |
1. Research Center for Remote Sensing and Gis, Beijing Normal University, Beijing 100875, China;
2. China-France Tour School of Guang Zhou University, Guang Zhou 510091, China;
3. Department of Industrial and Commercial Management, Shan Xi Polytechnic Institute, Xian Yang 712000, China |
|
|
|
|
Abstract The Tourism destination's image apperceiving, serves as an important influential fact of the tourist activity, is significant for both the image position of the destination and the selection of the marketing policy, and thus is becoming the hotspot of the tourism research. The article chose some representative examples of the Phenomena of "First Impressions Are Strongest" & "Accomplished Fact" in the Process of the Tourism Destination Image Apperceiving, and then made a deep analysis on this phenomena step by step. Based on this, the author designed the questionnaire, and developed a sample in Lanzhou and Xi'an. This article applied the internationally current scientific methods and rigorous mode in the analysis. Base on the analysis results, the article discussed on the phenomenon. The author made an emphasis on the anticipative advantage in the image position of the destination and the selection of the marketing policy, and got his own conclusion in the problem, to serve as reference for relative researching works.
|
|
Received: 05 January 2005
|
|
|
|
|
|
|
2006, Vol. 21 
