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| THE DEVELOPMENT AND MANAGEMENT RESEARCH OF FEATURE TOURISM UNDER THE ANGLE OF VIEW OF “TRAVELING EXPERIENCE”——A Case Study of Desert Tourism in North China |
| HUANG Yao-li1, LI Fan1,2, ZHENG Jian-qiang1 |
1. Tourism Department, Foshan Institute of Sience and Technology, Foshan 528000, China;
2. City and Region Research Center, Sun Yat-Sen University, Guangzhou 510275, China |
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Abstract The common attribute of each kind of tourism is that they all are one kind of experience forms of people who seek the psychological satisfaction. Whether this kind of can be met or not is the basis whether this kind of tourism can continue to develop. The feature tourism is one kind of high-level experience demand of potential tourists when tourism develops to the certain stage. This article takes the desert traveling as an example, through analysis the mechanism of experiencing feature of Desert tourism to get to know the problem of the development and management and to find out the development way of desert traveling in North China under the realistic condition. The concept of "Traveling experience" should be built and implemented in the whole procedure of development plan, product design and service mode. It is also suggested to set up the brand through the media power and expand the long-distance market in order to achieve the sustainability of desert tourism.
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Received: 17 March 2006
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2006, Vol. 21 
