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| EXPLOITATION AND MANAGEMENT STUDY ON CHINA FESTIVAL & SPECIAL EVENT |
| YU Qing1, WU Bi-hu2, LIAN Hua1, TONG Bi-sha1, YIN Ping1 |
1. Tourism Deparment, Beijing Jiaotong University, Beijing 100044, China;
2. Tourism Research and Planning Center, Peking University, Beijing 100871, China |
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Abstract With the rapidly development of China Festival & Special Events (FSE),more and more scholars have paid attention to the researches of FSE.So the literatures are rising dramatically these years.Based on a number of substantial literatures,the authors intend to recommend the current research situation of China FSE and the future trends.During the research,we found that the researches on FSE in china are fastened on the confined fields and do not been systematized.Also,most of them are focused on certain sides of city FSE and only give some partial researches.Such a research level and emphasis cannot keep up with the vigorous development in the reality.
The scholars think that China FSE presents the following problems:1) Most of FSE are lack of market awareness,short of celebrating times and no enough influents.Because of the longer history the FSE is,the more famous it is.Besides,among all the FSEs held a few days.2) The spatial distribution of FSE is not balance in China,the number of FSE in the eastern part is greater than the wesltern.The Yangtze Delta,Bohai-Rim area and Pearl River Delta become the principle centers.3) The government agencies play a much role in FSE operation,while market runs little work,meaning that a market mechanism hasn't been established.4) There are duplication in theme selection and almost no relations between FSE and culture development.
Based on the above analysis,the authors suggest that interrelated scholars and departments should establish some management branch,strengthen investigation and researches,attach importance to professional Education,so that we can add our academic accumulations on the subject.At the same time,we should pay attention to the transferring of the theory achievements so that they can conduct local practice in FSE and bring into more applied benefits.Meanwhile regional cooperation should be strengthened and sale promotion should be intensified.
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Received: 02 September 2004
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2005, Vol. 20 
