Abstract Since the 1920s and 30s, with the influence of positivism and behaviorism, the focus of commercial geography has revolved around such issues as spatial structure and boundary of commercial activities, location and types of commercial industries, and the impacts of consumer behaviors. Resulting from the rapid development of internet economy and the application of big data since the 1990s, new issues, such as the relationship between physical and online shopping, and the spatial analysis on consumer behavior, have been emerging and profoundly facilitated the theoretical and methodological transitions of commercial geography. The rising power of consumption in modern society has further entailed the adoption of new perspectives, e.g. the socio-cultural perspective from consumption geography, to interpret commercial space and activities, and the extension to include more diverse consumption practices and social relation networks. The theories and explanations derived from humanism, neo-Marxism and structuralism are also widely applied to better understand the consumption space. Situated in an increasingly complicated social context and with a tendency to pay more attention to daily life, the research of commercial geography is no longer confined to the material aspects, but is turning into a more open system of knowledge advancement. This paper summarizes the ongoing scholarly enquiries in commercial geography. Based on a brief review of the traditional research of commercial geography, the strands of literature to identify the new change in response to the growth of ecommerce, to apply new technic and methodologies which provide a more comprehensive and systematic understanding, and to explore new analytical perspectives in a dramatically changing social context are evaluated.
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2019, Vol. 34 
