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THE POWER DIMENSIONS AND STAGE PRESENTATION CHARACTERISTICS OF RURAL TOURISM ELITE: A CASE STUDY OF YUANJIA VILLAGE |
JIA Rong-rong1,2,3, WU Bing1,2,3 |
1. School of Geography and Tourism, Shaanxi Normal University, Xi'an 710119, China;
2. Shaanxi Key Laboratory of Tourism Informatics, Xi'an 710119, China;
3. Shaanxi Tourism Information Engineering Laboratory, Xi'an 710119, China |
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Abstract Elite power is a key issue in the research field of social stratification and leadership. With the rapid development of rural tourism, the tourism elites have taken the leading role in guiding the farmers become rich. Firstly, the paper takes Yuanjia village as a case. The reason for choosing this village is that farmers here become rich under the leadership of tourism elites in the background of collective economy. Secondly, basing on the in-depth interview data and network data, this paper collects the decisions made by tourism elites of Yuanjia Village from 2007 to 2018, and integrates these data in chronological order. The coding will be divided into three phases:the first phase is to code according to content that the events present, the second phase is to repeatedly explore and establish the relationship between the initial coding and go on the focused coding, and the third phase is to construct theory according to the relations among focused coding. Finally, this paper comes to two conclusions. The first is that this paper explores the six-dimensional power that conforms to the characteristics of local tourism elites, including the power of making rules, overall control, space production, charisma, favor, and prestige. Another is that the power of rural tourism elites shows dynamic change in the life cycle of tourism destination.
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Received: 18 June 2019
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