THE IMPACT OF MUSICSCAPE IMAGES ON TOURISTS' PLACE ATTACHMENT IN TOURISM DESTINATION: THE CASE STUDY OF KULANGSU, XIAMEN
ZHANG Hui1, ZHANG Jie1, QIU Meng-yuan2, LI Li3
1. School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing 210023, China;
2. College of Economics and Management, Nanjing Forestry University, Nanjing 210037, China;
3. College of Jiangho Architecture, Northeastern University, Shenyang 110819, China
Abstract The importance of soundscapes has gradually attached researcher's attention among which vision occupy a dominant position in landscape research. Musicscape is closely related to soundscape, not only limited to sound, but also includes other visual attractions related to music, thus musicscape can be a multi-sensory symbolic cultural landscape that explains the destination from form and genres. While music is often an important part of the construction of the unique social and cultural identity of a place, it is also one of many highly marketable cultural attributes that can attract the tourists, and the analysis of music in the social sciences raises inherently geographical questions. This paper focuses on a special kind of landscape-musicscape in Kulangsu, which is a metaphorical landscape of forms and genres of music, and has both acoustic and visual characteristics. Five hundred tourists successfully completed a questionnaire about the musicscapes in Kulangsu, and the data showed three main findings: 1) There are significant positive correlations among tourists' auditory emotion of musicscapes, tourists' functional involvement of musicscapes, and tourists' aesthetic understanding of musicscapes, which form the three-factor dimension of musicscape image; 2) all the three dimensions of musicscape image have a positive effect on their place attachment, and tourists' s place attachment has a positive effect on their satisfaction; 3) the fully mediating role of place attachment between three dimensions of musicscape image and tourists' satisfaction is significant.
ZHANG Hui,ZHANG Jie,QIU Meng-yuan等. THE IMPACT OF MUSICSCAPE IMAGES ON TOURISTS' PLACE ATTACHMENT IN TOURISM DESTINATION: THE CASE STUDY OF KULANGSU, XIAMEN[J]. HUMAN GEOGRAPHY, 2020, 35(3): 58-64.
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2020, Vol. 35 
