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| RESEARCH ON THE EVOLUTION MECHANISM AND MODEL OF TOURISM VILLAGE GOVERNANCE: A VERTICAL CASE STUDY OF YUANJIA VILLAGE IN SHAANXI FROM 1949 TO 2019 |
| HUANG Xin1,2, ZOU Tong-qian1,2, CHU De-ping3 |
1. China Academy of Culture&Tourism, Beijing International Studies University, Beijing 100024, China;
2. School of Tourism Sciences, Beijing International Studies University, Beijing 100024, China;
3. College of Tourism, Fujian Normal University, Fuzhou 350108, China |
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Abstract Rural governance is a prominent topic in rural research, but as those villages that develop emerging industries, research on their governance model is still scarce. Its successful management experience has been learned by villages, enterprises and scholars across the country. This study uses an exploratory process analysis method, based on the data collected from two field surveys of Yuanjia Village, Shaanxi Province, to sort out its governance process from 1949 to 2019 from the universal logic of "motive-behavior-result", and discusses the evolution mechanism and successful model of tourism and rural governance under the analysis framework of "subject-object-environment". The study finds that: 1) Rural governance is a superstructure, usually changed by changes in the social and economic environment, and the reform of the governance model is driven by the main contradictions in society. 2) The tourism industry is comprehensive, dynamic and widely involved, which will force the traditional management model to change. 3) An effective tourism village governance model needs to transform governance behavior from profit taking, rule control to service providing.
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Received: 08 August 2019
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2020, Vol. 35 
