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| THE PROCESS AND INTERACTION MECHANISM BETWEEN RURAL TOURISM SPACE PRODUCTION AND ROLE CHANGE OF VILLAGERS: A CASE STUDY OF YAOTANG VILLAGE IN MT. DANXIA |
| WANG Hua, LIANG Shu-ting |
| School of Management, Jinan University, Guangzhou 510632, China |
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Abstract The development of tourism has promoted the production of rural space, and rural tourist places have gradually become an important economic and social geographical space, which are constantly produced and reproduced. With the production of rural tourism space, the role of villagers is constantly given and transformed, which further affects the reconstruction of rural space and the transformation of rural society. Rural tourism space and the social role of villagers are a process of mutual shaping and construction. Based on the case of Yaotang village in Mt. Danxia, with the interview, observation and grounded theory method, citing space production and role theory, the process and mechanism of rural tourist space production and villagers' role change were revealed. This study finds that in the development of Yaotang village over the past 20 years, the rural tourism space has experienced agricultural production space, co-existence space of agriculture and tourism, to the tourism consumption space. Moreover, the villagers' role from "farmer", changes in different trajectories, eventually become "tourism labor". On the one hand, structural factors such as power, capital and market produce the rural tourism conceived space and put forward new expectations and norms for the role play of villagers. On the other hand, the villagers' micro-power, capital accumulation, personal skills and individual values and other factors influence the role playing, representation space practice and space adaptation. Finally, the external local government, the village representative managerial power and the concept of tourism enrichment support it to carry out the rural space tourism production, which promote the rural community space landscaped, commercial and institutionalized.
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Received: 16 August 2019
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2020, Vol. 35 
