Abstract Community capacity emphasizes the endogenous nature of development and is the community resources and interactions that are used to solve individual and collective problems and seek social well-being. Small tourism enterprises embedded in tourism destinations have obvious endogenous growth characteristics. This paper takes Hongcun small tourism enterprises as the research object, and adopts grounded theory research method to conduct coding analysis of interview data under the guidance of community competence theory. The results show that the original community resources such as residential houses, traditional skills and local culture in tourist destinations are transformed, excavated and inherited to become the foundation for the establishment and growth of small tourism enterprises. With the development of the market, the initiative of community participation deepens. As the driving force of community development, entrepreneurship always exists in the whole process of enterprise establishment and growth. It guides the development of community resources, community participation and collective action, and is the driving force of sustainable growth of small tourism enterprises. The study further found that the growth of tourism small enterprises and community capacity building have a circular promoting effect, which is conducive to the cultivation of community capacity and the agglomeration of tourism small enterprises in the destination.
GUO Qiang,YIN Shou-bing. RESEARCH ON THE GROWTH MECHANISM OF SMALL TOURISM ENTERPRISES BASED ON COMMUNITY CAPACITY: A CASE STUDY OF HONGCUN[J]. HUMAN GEOGRAPHY, 2021, 36(6): 183-192.
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2021, Vol. 36 
