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RESEARCH ON THE EMOTIONAL EXPERIENCE PROCESS AND AROUSAL MECHANISM OF THE HOST-GUEST INTERACTION RITUAL OF ETHNIC VILLAGE TOURISTS:A CASE STUDY OF GAOSHANLIUSHUI TOASTING RITUAL |
LI Rui1,2, ZHENG Chao1, YIN Song1, YIN Hong-mei3 |
1. School of Geography and Environmental Sciences(School of Karst Science), Guizhou Normal University, Guiyang 550001, China;
2. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China;
3. School of International Tourism & Culture, Guizhou Normal University, Guiyang 550025, China |
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Abstract This article used the interview method and the observation method to analyze the process of emotional experience and the mechanism of emotional arousal of host-guest interaction ritual of ethnic village tourists under the Collins' interactive ritual chain theory. The results found that:1) In the course of toasting ritual performance, the tourists of ethnic village are driven by the elements of toasting ritual to achieve a collective state of excitement. 2) The tourists of ethnic village gain emotional effect such as individually emotional energy and collectively emotional consolation and collectively cultural symbols and moral perception through host-guest toasting ritual, and endow the props with emotional meaning to become cultural symbols that symbolized the toasting ritual. 3) Cultural symbols load the emotion of host and guest, after tourists of ethnic village return to their surroundings of ordinary daily life and will achieve emotional arousal of toasting ritual experience through the encounters of cultural symbol and the sharing of emotional experience and the substituting of toasting ritual.
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Received: 09 April 2021
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