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| RESEARCH ON THE EVOLUTION MECHANISM OF RURAL TOURISM DESTINATION GOVERNANCE FROM THE PERSPECTIVE OF GOOD GOVERNANCE WITH AUTHORITATIVE: A CASE OF YUANJIA VILLAGE IN SHAANXI, CHINA |
| GUO Lian-wen, ZHANG Yan, XU Hong, ZHANG Xing-fa |
| College of Tourism and Service Management, Nankai University, Tianjin 300350, China |
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Abstract Rural issues are fundamental issues concerning national economy and people's livelihood. To effectively solve rural issues and promote the effective connection of poverty alleviation and rural revitalization, it is inseparable from the guarantee of "effective governance". Rural tourism is an important industrial support to realize the strategy of rural revitalization. However, currently rural tourism destinations in China are faced frequent conflicts between hosts and guests, insufficient participation of villagers and other difficulties. It is urgent to explore the effective governance path of cultivating endogenous subjects and stimulating endogenous impetus. Chinese village committees, which are widely existing in rural tourism destinations, as the core of leader to promote the development of rural tourism. Based on the perspective of good governance with authority, this study uses a longitudinal case study method to explore the evolution process and internal mechanism of the governance structure since the development of rural tourism in Yuanjia village, Shaanxi province. The results show that: Local authoritarian governance body plays a leading role in each stage of rural tourism destination governance, playing multiple roles such as "decision maker", "leader" and "agent", and realizes the governance role with the establishment of effective organizations and formal systems change. Simultaneously, the governance structure of rural tourism destination under the leadership of local authoritarian governance has undergone an evolution from a single entity to a "dual track" governance.
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Received: 21 August 2021
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2022, Vol. 37 
