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ADAPTABILITY OF DOMESTIC ECONOMIC CYCLE AND RURAL TOURISM: RESEARCH FRAMEWORK AND INNOVATION FIELD |
ZHANG Yuan-gang1,2, JI Lei-lei1, GUO Ying-zhi2,3, HE Yang-mei1 |
1. College of Tourism, Shanghai Normal University, Shanghai 200234, China;
2. Postdoctoral Station of Business Administration, Fudan University, Shanghai 200433, China;
3. Department of Tourism, Fudan University, Shanghai 200433, China |
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Abstract Rural tourism is an important breakthrough to realize the revitalization of rural areas in the new era. The new background of double cycle new economic pattern puts forward new challenges for China's rural tourism. Based on the new background of the economic pattern with internal circulation as the main body and double circulation driving, this paper analyzes the organic relationship between it and the development of rural tourism in China; Based on the new market pattern, new resource pattern and new development demand brought by the double cycle, this article expounds the necessity of the adaptation of rural tourism, combs the logical relationship between rural tourism and rural revitalization under the new mode of internal circulation, and explains the adaptation connotation of domestic economic cycle and rural tourism; Based on the direction of dual cycle rural tourism adaptation in the future, this paper puts forward the research framework of rural tourism adaptation in the context of dual cycle, and focuses on four levels of research content, points out the potential theoretical innovations, including the theoretical basis analysis of dual cycle driven rural tourism adaptation, the exploration of the elements and combination path of dual cycle driven rural tourism adaptation.
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Received: 22 September 2021
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