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N EMPIRICAL STUDY ON THE INFLUENCE EFFECT OF FESTIVALS ON THE SPATIAL NETWORK STRUCTURE OF REGIONAL TOURIST FLOW |
YAN Shan-shan1,2, XU Hong-gang3 |
1. School of Management, Guangzhou University, Guangzhou 510006, China;
2. Gannan Medical University, Gannan 341000, China;
3. School of Tourism Management, Sun Yat-sen University, Zhuhai 519082, China |
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Abstract Festival tourism refers to the full exploitation of local folk customs and traditional literature based on the connotation and characteristics of tourism resources such as culture and natural environment, festival and other theme activity carriers, through a series of planning, marketing and other processes foreword, turn it into a theme tourism product, and be developed by the local tourism industry tourism activities.Festivals reconstruct the spatial structure of tourist destinations, and have an impact on the flow of tourists within the region, but the impact effect is still unclear. This study takes Luoyang Peony Festival as an example, through the integration of multi-source data such as Sina Weibo sign-in, online travel notes and field questionnaires, using social network, factor analysis, gravity model and other analytical methods, to explore the effect and mechanism of festival events on regional tourist flow spatial network. The results show that: Its festival influence is characterized by synergistic effect, filtering effect and bee gathering effect. Under the situation that the grade advantage of tourism nodes is very obvious, there will be significant synergy effect; the low-level tourism nodes in the festival recreation area have a slight festival filtering effect, and the tourism nodes in all counties and cities under their jurisdiction are mainly limited by spatial distance, while the other three influencing factors have a significant filtering effect; festivals have a significant gathering effect on non-festival high-grade and high carrying capacity tourism nodes, and new theme festival tourism nodes with obvious advantages in transportation location, or strong geographical location. Festive tourism nodes with weak above conditions only have weak agglomeration effect.
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Received: 31 December 2021
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