Abstract As an important research topic of international tourism, the host-guest relationship has been widely concerned. Previous research on the host-guest relationship has mostly discussed the direct interaction, and those explicit power conflicts and cultural exchanges have been fully analyzed. However, limited studies focus on the indirect host-guest relationship built upon material media. In the context of international tourism, hosts and tourists usually have different linguistic and cultural backgrounds, so the linguistic landscape becomes the intermediary of communication, and thus reflects the silent interaction between different groups in public space. Based on the cultural meaning of material landscape as an intermediate medium, this paper interprets the host-guest relationship in international destinations from the perspective of instrumental rationality and power relationship. Questionnaires were distributed to Thai residents, Chinese tourists, and nonChinese tourists in Thailand. 392 questionnaires of Thai residents and 296 questionnaires of Chinese tourists and 194 questionnaires of non-Chinese tourists were obtained. T-test analysis by SPSS was utilized to compare the cognition differences between Chinese and English linguistic landscapes in informative and symbolic dimensions, and the results show that: 1) The cognitive differences between residents and tourists are not significant, but there is a great difference in the symbolic dimension of linguistic landscapes; 2) Thai residents' cognition of Chinese linguistic landscape is weaker than that of English linguistic landscape, both in informative and symbolic dimensions; 3) Compared with non-Chinese tourists, Chinese tourists generally have a stronger symbolic cognition of linguistic landscape.
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2023, Vol. 38 
