Abstract Rural social relations is one of the breakthrough points of rural revitalization strategy research. This research analyzes the process and occurrence mechanism of the reconstruction of rural social relations embedded in tourism, and discusses the general rules of the reconstruction of rural social relations. The results show that: 1) the social relations in the tourism embedded rural areas are becoming "de-emotionalized" and "contracted", transforming from the "differential pattern" dominated by kinship and geography to the "network pattern" dominated by "human-land-industry-flow"; 2) the development of rural tourism accelerates the renewal and reorganization of various elements, breaks the traditional social communication mode and social relationship network, promotes the transformation of the social relationship pattern from the "agricultural production community" to the "tourism service community" embedded in tourism, and promotes the reconstruction of rural social relations; 3) the general logic and reconstructive mechanism of the "top-down" and "bottom-up" tourism-embedded rural social relations reconstruction process have commonality, and the basic, intrinsic, facilitating, innovative and regulating dynamics work together in the interaction and dynamic coupling. The research proposes a general logical process and the occurrence mechanism for the reconstruction of rural social relations after tourism embedding, with a view to providing directions and references for the transformation and development of tourism-embedded villages, social governance capacity and the improvement of rural civilization.
QIAO Hao-hao,WANG Chao-hui,HU Yun-yun等. RECONSTRUCTION OF RURAL SOCIAL RELATIONS FROM THE PERSPECTIVE OF TOURISM EMBEDDEDNESS[J]. HUMAN GEOGRAPHY, 2023, 38(5): 44-52.
