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| STUDY ON TEMPORAL AND SPATIAL COUPLING OF AGRICULTURAL FESTIVAL ACTIVITY AND DEVELOPMENT OF TOURISM IN NANJING |
| LI Tao1, TAO Zhuo-min1, LIU Rui1, CAI Bi-fan1,2, CHENG Shan-shan1 |
1. School of Geography Science, Nanjing Normal University, Nanjing 210023, China;
2. School of Tourism and Health, Zhejiang Agriculture and Forestry University, Lin'an 311300, China |
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Abstract Agricultural festival activity is not only an importance way to concentrated reflect the local nature and custom to attract tourist's attention, but also a good way to display and protect the local characteristic culture, meet the market demand of festival tourism and enhance the tourism economy. The paper, firstly, uses the tourism income, the number of agricultural festival held, the cumulative time of agricultural festival activities, the number of employees, the number of A class natural scenic area and other data to construct coupling evaluation system of agricultural festival activities and the development of the tourism industry. Secondly, based on the date of agricultural festival activity and tourism industry of Nanjing during 2002-2013, the paper uses the index of the coupling and ESDA method, from the perspective of temporal and spatial, to analyze the coupling condition of agricultural festival activity and development of tourism in Nanjing dynamically. There are two obvious peak period at the same time during March to April and September to November, but the seasonal characteristics of agricultural festival activity is more prominent. Finally, the paper puts forward several suggestions of exploring the characteristic agricultural resources, improving ability of operation and management, enhancing the degree of participation in international cooperation and exchanges actively and encouraging public participation of citizens, social capital and private enterprises to break through the bottlenecks of area resources, science and technology, transportation, capital and policy to help backward area develop fast and transform its advantages of resources, environment into advantages of economic, brand, market to attract tourists.
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Received: 07 July 2014
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2015, Vol. 30 
