THE FUNCTION CHANGE AND INTERPRETATION OF INDUSTRIAL HERITAGE FROM A PERSPECTIVE OF CONSTRUCTION: A CASE STUDY OF REDTORY IN GUANGZHOU
FAN Xiao-jun1, XU Hong-gang2,3
1. School of Hospitality and Tourism Management, Shenyang Normal University, Shenyang 110034, China;
2. School of Tourism Management, Sun Yat-sen University, Guangzhou 510275, China;
3. Center for Tourism Planning & Research, Sun Yat-sen University, Guangzhou 510275, China
Abstract Heritage is the construction of the past. In this paper, Redtory in Guangzhou was taken as a case to explore the function change and interpretation of industrial heritage under the influence of consumerism. In modern society, cultural commercialization which comes along with consumerism and globalization impacts China deeply. Under the guidance of the artists, industrial sites have been transformed into new cultural production and consumption sites linked to art and creative industry. In Guangzhou, along with the transformation of the old city and industrial restructuring from secondary industry to tertiary industry, a lot of old factories have been converted into creative industry parks. During this process, the functions of industrial buildings, machines and equipments are changed. The meaning of Creative Industry Park is no longer industrial culture but the actual process from industrial culture to consumer culture. There are three characteristics in this constructive process: main body of construction changes from the original workers to artists and other cultural producers; industrial history and culture have been disassembled into pieces with highly selective and fragmentation trends; industry is beautified and combined with fashion and art, to convey to the public often petty, art, nostalgia and cultural perception and understanding.
2015, Vol. 30 
