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| THE TOURISM DISCOURSE IN SPACE PRODUCTION AND IMAGE FORMATION UNDER THE PERSPECTIVE OF "IMPLICIT MEDIA":A CASE STUDY OF DAZHAI TERRACED FIELDS IN LONGSHENG |
| WEI Jun-feng, WU Zhong-jun |
| College of Tourism, Guilin University of Technology, Guilin 541004, China |
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Abstract Tourism anthropologists conduct research traditionally on the foot of tourist, destination or the interaction between them. Inevitably, this analytic perspective will cover the analysis of the people, group or organization which called media (between hosts and guests) in this paper. Choosing the Dazhai terraced fields of Long Sheng as a study case, after long time's field investigation earnestly, this paper selected four main implicit media including the photographer, the tourism company, the tourism planning institute and the government as typical research objects. Using tourism discourse as key words, this paper analyzed the process and result of the constructing tourist destination image of Dazhai terraced fields by media in detail. Finally, this study discovered that this four media are constructing terraced fields' tourist image respectively with independent tourism discourse, professional tourism discourse, commercial tourism discourse, and consumptive tourism discourse. The process of images' construction and formation of tourism discourse is also the process of the multidimensional space production of Dazhai terraced fields. Based on this principle and mechanism of action, Dazhai terraced fields of Long Sheng has been produced from a rice field system monolithically to a multi-dimensional space form: a paradise to photographers, a successful and classic tourism planning case to the tourism planning institute, a tourist resort to tourism company and a political highland to the government. Last but not least, we also discussed two possible phenomenona in tourist destination that this image construction and space production may exert under the perspective of the interaction between "hosts and guests".
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Received: 29 September 2014
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2015, Vol. 30 
