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| STUDY ON THE PRODUCTION OF SPACE BY URBAN CULTURAL CAPITAL IN POST-CONSUMPTION |
| LI He-ping, YANG Ning, ZHANG Ma-lu |
| Collage of Architecture and Urban Planning, Chongqing University, Chongqing 400030, China |
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Abstract With the globalization of capital flows, the phenomenon of geographical reorganization of capitalism becomes increasingly stronger in the Chinese market economy. The culture symbol resolution and capital whirlpool, bring about the occasional, unpredictable "liquid modernity" filled in the traditional production life. Consumption, as a clear and complete multiple life experience, eases the public's identity crisis, and becomes a new cultural trend. Therefore, as a type of production of cultural capital, cultural consumer space promotes the main fashion trend in China's urban development. From the perspective of Neo-Marxism, this paper, first of all, briefly summarises the social relations and public culture with the evolution of consumption activities, from production stage to consumption stage and up to now. We define the background of urban development as the Post Consumption Era. And then we talk about the consumption culture and cultural consumption and come to the view that the consumer market in the Post Consumption Era implies a double implication of the goods and culture. Based on the "cultural capital" theory of Bourdieu, we try to solve the problem how the culture and capital combines into the production cycle. Then, according to the Chinese consumption trend, under the background of urban globalization, this paper discusses the relevance between urban image construction and culture capital competition and the method of image construction, such as firing famous brand, modeling characteristic image, undertaking urban events. Combined with contemporary Chinese cultural consumption space productive situation, this paper receals its "heterogeneous homogeneity" and cultural identity. Culture was stripped of its original space and re-evaluated, symbol exists with the true culture isolated eventually leading to the culture fault. In the end, this paper discusses the problem of the cultural capital production by a brief contrast between the domestic and international situation.
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Received: 04 December 2014
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2016, Vol. 31 
