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| VALUE CO-CREATION: THE CONCEPT TRANSFER AND AN INNOVATING PATH OF THE VISITOR MANAGEMENT IN SCENIC AREA |
| LIU Shao-ai1,2, LU Chang-bao1 |
1. School of Economics & Management, Fuzhou University, Fuzhou 350116, China;
2. Minjiang Teachers college, Fuzhou 350108, China |
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Abstract With the development of the sustainable development thought, the visitor management has become the hotspot in theory research. Visitor management theory development in western countries has experienced three stages:1) Paying attention to the tourism environmental capacity management; 2) Attaching great importance to the tourist impact analysis, and function partition according to tourist activities opportunity; 3) Thinking highly of the multidimensional value, and the visitor experience was considered. With the rise of experience economy and the growth of awareness of tourists, visitor management theory has turned from "the manager oriented" to "the tourist oriented". However, both visitor management concepts show the managers controlled of the visitors, and they are lack of guidance in practice because they broke up the production and consumption, ignoring the visitors' creativity in the tourism product production as the main body. The value co-creation theory provides a train of thought to the visitor management concept, because it abandons the unilateral attention to producers or consumers, and it's that customers are no longer the passive recipient of the tourism product value, but coequally the main body with the producer create value for themselves and each other. Based on this, this article puts forward a new visitor management concept:value cocreation oriented visitor management. It is demonstrated that the value co-creation theory applied in scenic visitor management is necessity and scientific, then the article builds a framework model for this concept. As the fundamental goal of the visitor management is to maximize the ecological value, the experience value and the economic value, the model is constructed to achieve this goal.
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Received: 06 March 2015
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2016, Vol. 31 
