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| A STUDY ON THE BUILDING OF THE SEASIDE TOURIST TRACK IN THE EAST OF ZHEJIANG |
| LI Yue-jun |
| Taizhou College, Linhai 317000, China |
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Abstract Zhejiang, close to Shanghai, is a coastal province in the south of the delta of the Changjiang River. Zhejiang is abundant in the resources for tourism and become one of the tourist province. The east of Zhejiang is important area in tourist network of Zhejiang, known for its picturesque landscapes and its human landscapes. So building the seaside tourist track in the east of Zhejiang is important to be abundant in tourist content and heighten the quality of tourist product. With favorable regional conditions and natural conditions for tourism, the east of Zhejiang is endowed with five national tourist resorts and many province designated resorts. The thesis is based on the research of the resources and the market for tourism in this area. The thesis consists of three sections. It begins with the urgency of the building of the seaside tourist track in the east of Zhejiang. In the second section are briefly analyzed the advantage as well as the disadvantage of the building. In the third section the author analyzes the idea of building the seaside tourist track in details. To develop the more competitive seaside tourist trade, the tourist development departments are supposed to make a co-operative exploitation of the resources and to build a closely connected tourist track along the east coast. Therefore three strtegies are put forward for consideration, i. e. space strategy, image strategy and product strategy.
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Received: 05 August 2000
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2002, Vol. 17 
