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| THE INVESTIGATION ON TOURIST MARKET AND THE TOURISTS' BEHAVIOR MODEL IN MOUNT TAIBAI NATIONAL FOREST PARK |
| ZHOU Qi, WEI Xu-dong |
| Department of Geographic Science & Environment al Engineering, Baoji College of Arts & Sciences, Baoji 721007, China |
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Abstract As the national highest degree scenic spot, the Mount TaiBai National Forest Park is famous for it's unique climate, rich biology resource, rare geology scenery and typical eco-landscape, and it integrate tourism, spending holidays, entertainment, recuperate and research. Based on the random survey of tourist market infrastructure and behavior of visitors, the preference for tourism environment, the present development situation of the park and the tourists' behaviour model of Mount Taibai are mainly analyzed in this paper. The main conclusions as fellow:As to the scenic spot of Taibai mountain, Shaanxi Provinse, the main body of tourism objective source is consumers with medium wages and young students, which the male are a little more than the female, and the education level is higher. The preference of visitor to national forest park of Taibai mountain take turns for natural landscape, mountaineering exploration, hot well recuperate, leisurely vacation, high spot, local conditions and customs, scientific expedition and catering, and the proportion are 38.67%, 17.68%, 14.55%, 11.97%, 7.18%, 4.80%, 2.58%, 2.56%respectively. Base on the difference in the motives and fundamental purposes of tourists, the tourist behavior can be divided into different behavioral model, such as sight-seeing type, leisure vacation type, business traveling type, meeting tour type, research type and medical care type.The different modes of visitors usually have different behavioral characteristics. At this sample survey, sight-seeing type and leisure vacation type of visitors account for large proportion, and the next is commerce type of visitors. Though the tourists of other type are less than first three types, it is important to regional tourism because the tourist come from other regions of china or come from other countries.
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Received: 22 December 2002
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2003, Vol. 18 
