|
|
|
| A COMPARATIVE STUDY ON RESIDENTS' SHOPPING PROCESS BY DIFFERENTIATING LOCATION AND TYPES OF GOODS: A CASE STUDY OF NANJING CITY |
| ZHANG Yong-ming1, ZHEN Feng1, Jason Cao2, ZHAI Qing3, ZHANG Yu-qing4 |
1. School of Architecture and Urban Planning, Nanjing University, Nanjing 210093, China;
2. School of Public Affairs, University of Minnesota, Twin City 55101, America;
3. School of Geography and Bioinformatics, Nanjing University of Posts and Telecommunications, Nanjing 210000, China;
4. School of Geography and Ocean Science, Nanjing University, Nanjing 210093, China |
|
|
|
|
Abstract With the rapid development of information and communication technology, the online shopping as a new way of shopping becomes more and more popular, and it is changing and reshaping people's way of shopping and living around the world. So the shopping behavior change under the influence of online shopping has always been the research focus in the field of traffic statistics and geography in abroad. This paper takes Nanjing as an example, and deconstructs the shopping process as a starting point. Then the author study the influence of online shopping on the residents' shopping behavior through differentiating between urban and suburban areas, search goods and experience goods. Firstly, this paper analyzes the main ways, used by urban and suburban residents, to purchase different types of goods for every shopping link. And the author finds that the network and store are the most important two ways. Secondly, by the chi-square test, the paper analyzes the impact of the ways used in every shopping link before buying on buying link. Finally, through comparing and analyzing the shopping behavior characteristics of different location and different types of goods in the shopping process, the author draws three main conclusions.
|
|
Received: 25 September 2015
|
|
|
|
|
|
|
2017, Vol. 32 
