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| TOURISM INDUSTRY CLUSTER: CONCEPT, MOTIVATION AND PRACTICAL MODE: A CASE STUDY OF BAIYUN MOUNTAIN, SONG COUNTY |
| MA Xiao-long1, LU Chun-hua2 |
1. China Tourism Academy, Beijing 100005, China;
2. Shandong University at Weihai, Weihai 264209, China |
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Abstract Based on the consideration of the characteristics of tourism industry and comparing with the manufacture industry cluster, this paper conducts a system study on the concept, motivation and practical model of tourism industry cluster. The results indicated that the progress of tourism industry cluster can be divided into two key steps: the first can be called "self-improvement of tourist destination", which means to improve the ability to serve the tourists as a tourism attractions, including tourism qualities and infrastructure etc.; the second is the aggregation of tourism-related industries to tourism industry, which means the products from forest industry, the agriculture industry, and other service industry can be sold during tourists' travel process. What's more, this paper holds the opinion that the sharing of tourism market is the prerequisite and foundation for tourism industry cluster. Whose driving mechanism can be summarized as follow: All related industry tried to gather to tourism industry and create a unified tourist destination brand image, then the prices of the products in the tourism industry cluster areas could be raised because of brand premium, which is the driving motivation of tourism industry aggregation. The authors argue that, the tourism industry cluster areas should get rid of the recognition of geographical concentration, which is a common understanding in manufacture industry cluster areas. The time-space consistency in production and consumption is the basis of tourism industry agglomerations, and to build a mature tourist destination is the motivation to raise the price of products and attract the industrial agglomeration. Then under this kind of understanding, the relevant practice of tourism industry cluster construction can be carried out according to local conditions.
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Received: 08 September 2013
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2014, Vol. 29 
