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| COMPREHENSIVE TOURISM: IDEA INNOVATION ON BUILDING A WORLD-CLASS TOURISM DESTINATION |
| LI Xin-jian1, ZHANG Ling-yun2, CUI Li1 |
1. China Tourism Economy Research Center / Tourism Management School, Beijing International Studies University, Beijing 100024, China;
2. Institute of Tourism, Beijing Union University, Beijing 100101, China |
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Abstract Guided by the Opinions on Accelerating the Development of Tourism Industry issued by the State Council, many localities have put forward their strategic goals of building world-class tourist destinations or world-class tourist cities. The achievements of these strategic objectives require effective strategic measures and theoretical breakthrough as well. The essay raised a new concept, comprehensive tourism, building up the idea of comprehensive tourism, which could promote the development of tourist destinations inclusively by considering all tourism elements, all relevant industries, the whole tourism process, all possible tourism time and places, all direct and indirect related tourism sectors, and all relational groups of people. With the attention of local residents as the role of attractive carrier in the use of elements, we need to construct the tourist destination into a common homeland of the tourists and local residents as well, not just the paradise of the tourists, and while in the construction of the National Tourism Resort, attention should be paid to the construction of leisure resort for ordinary people. Finally, taking Beijing as an example, the essay points out that it needs to sort out the strategic value of the tourism industry, to attach importance to the systematic basis of its tourism industry, to improve the support system for smart tourism and to strengthen the online reputation monitoring on tourist destinations during the construction of tourist destinations.
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Received: 12 September 2012
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2013, Vol. 28 
