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| THE IMPACT OF EXPERIENTIAL ONLINE GROUP-BUYING ON THE URBAN COMMERCIAL SPATIAL ORGANIZATION |
| LU Zi, WANG Wen-ting, ZHANG Qiu-luan, ZHANG Jia-qing |
| Faculty of Tourism, Hebei Normal University, Shijiazhuang 050024, China |
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Abstract In China, the fast growth of online market brings a generation of internet users and a large amount of corresponding service providers, and gradually a new business model——online group-buying has been rapid developed. As a new retail business, the effect produced by the online group-buying model on the existing retail space structure is still need evaluation. The study found that:(1)the space distribution of commercial network influenced by virtual Business Model still has strong regional characteristics, and most commercial network is still at the bustling streets or business prosperity street intersection, due to the effect of traffic and business infrastructure.(2)the virtual emerging commercial intensifies the agglomeration of reality commercial center, virtual business in Shijiazhuang area has not fundamentally change the inner rule of business circle, but further enhances the polarization effect and core status in the development of business center, increases the agglomeration of center.(3)the virtual emerging commercial leads the development of the surrounding commercial, brings new business opportunities to the commercial network in the surrounding areas, activates its commercial space.(4)retail business is chasing the advantage of electronic commerce, the electronic commercial has the impact of and challenges to price system, mode of operation, and policy of traditional business, the urgent need to build good development environment for electronic commercial, to promote the traditional commercial activities change to electronic business, so as to improve the competitive position of the businessman.
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Received: 20 July 2012
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2013, Vol. 28 
