THE THEORETICAL FRAME OF GLOCALIZATION AND ITS ROLE IN THE REGIONAL DEVELOPMENT
ZHOU Li-min
1. School of Public Administration, Guangzhou University, Guangzhou, Guangdong 51006, China;
2. School of Social Development and Public Policy, Fudan University, Shanghai 200443, China
Abstract Glocalization is not simply the interactive relationship between global world and regions. Roland Robertson, a advocator of glocalization, establishes the framework of glocalization. In this paper, the author analyzes two points on his theory-how did Roland Robertson illustrate the relationship between the global world and regions? How did he analyze the glocalization? Actually, the author believe that his theory can be defined from six key points which are the concepts of "globalfield", "universalism and particularism" which are used to analyze the interactive relationship between global world and regions as well as the concepts of "special spaces", "search for fundamentals", "willful nostalgia" and "localization" which are the basic analyzing frame of glocalization theory. (1) Globalfield is composed of four elements from bottom to top, namely, individual, people and society, social world system and the whole human being, which attaches equal importance to the whole and individual to set forth the development of globalization. (2) The concepts of universalism and particularism are the basic logic for the operation of glocalization, of which the key points are particularlization of universalization and the reverse. (3) Roland Robertson not only pays attention to the concept of time, but also gives emphasis on the concept of space. He argues that the existence of special spaces made the world display different modernity. (4) The aim of search of fundamentals is to revitalize local tradition culture so as to reshape the identification for its field, nationality and culture under the background of homoplasy. Therefore, it has close link with various kinds of localization movements. (5) Nostalgia is a unique feature of modernity, and the willful nostalgia is viewed as a localization movement which is of cohesion of social actions. (6) Localization emphasizes the constitution of the subjectivity of local society in the special spaces. The transformation from the localization solutions to re-localization is the fundamental strategy to realize localization.
2011, Vol. 26 
