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| AN EXPLANATION OF THE MECHANISM OF TOURISM LANDSCAPE FORMATION AND EVOLUTION FROM THE PERSPECTIVE OF SEMIOTICS——A Research on Tourism Urbanization and Tourism Commercialization from the Perspective of Semiotics |
| CHEN Gang1, HUANG Zhen-fang2 |
1. Department of Tourism, Hangzhou Normal University, Hangzhou 310036, China;
2. Department of Tourism, Nanjing Normal University, Nanjing 210046, China |
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Abstract As a special cultural landscape, tourism landscapes are cultural landscapes in its natural form transformed by participators in tourism industry. With the help of semiotic theory, the paper firstly analyses the symbol of tourism landscape, and then explains the phenomenon of tourism landscape paradox. Resorting to the theory of symbol formation, the paper analyses the mechanism of tourism landscape formation and evolution of analysis and points out that during the formation and evolution of tourism landscape, based on the game of cultural meanings, holders of tourism culture not only transform the cultural landscape symbol in its natural form to the "signifier" of tourism landscape, but also attach it to new meanings as "signified", thus completing the process of symbolization of tourism landscape. Tourism Urbanization and tourism commercialization is the natural result of tourism landscape formation and evolution. Based on the game of meaning, the percentage of original landscape in tourism landscape goes down, while the percentage of urban landscape and commercial landscape goes up. Tourism Urbanization and tourism commercial themselves are neutral. A suitable tourism urbanization and tourism business level should be adapted to support the sustainability of tourism industry. Thus tourism urbanization and tourism commercial are actually modern reconstructions of tourism landscape symbols based on the game of cultural meaning among cultural holders in tourism industry. Finally, the paper proposes that creating high-quality contemporary tourism landscape is a golden key to tourism landscape paradox. The creation of the contemporary high-quality tourism landscape is to infuse elite ideas of the time under the foundation of proper protection and utilization of cultural heritages.
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Received: 25 June 2009
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2010, Vol. 25 
