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| A STUDY ON MARKET THRESHOLD OF PLANNING PROJECTS BASED ON THE PHILOSOPHY OF POST-MODERN TOURISM CONSUMPTION CULTURE——A Case Study of Tourism Project of Scenic Spots |
| WANG Xing-zhong, WU Xi, WU Jing, SU Jie, ZHAO Jing, XU Zhao-hong |
| School of Tourism & Human Geography Institute, Xi'an International Studies University, Xi'an 710128, China |
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Abstract Tourism planning in China not only turns towards the cultural market of tourism consumption (behavior) in developed countries, but also turns towards the cultural market of modern tourism consumption (behavior) of the gradually developing in China. However, the domestic tourism planning usually overlooks the problem of project settings corresponding to tourism consumption (behavior) culture (time-space). Project settings of tourism Planning must follow the trend of cultural development of the market in order to promote the market development and the threshold of planning projects to form coupling. Tourism consumption culture of Post-Fordist is the market concept of tourism planning projects, and especially the consumption culture has the guidelines for the planning (time-space). As a result, it is necessary to forecast the market threshold of tourism facilities projects by the basic principles and methods of the market threshold of tourism projects with the tourism consumption culture of post-modern. With the vigorous development of tourism industry, tourism consumption has already become an important component of consumption behaviors in post-modern society. In addition, tourism consumption is gradually forming the cultural ideas. However, domestic and international research on tourism projects has not yet reached the level of exploring the market threshold of planning projects under the law of tourism consuming culture. Therefore, this paper,under the concept of tourism consumption culture of post-modern, attempts to forecast the market threshold of tourism facilities projects taking the construction of scenic ropeway project as an example, from the start of the basic principles and methods on the market threshold of tourism projects.
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Received: 30 December 2009
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2010, Vol. 25 
