Abstract：It is necessary to introduce the behavior methodology into the research of rural markets. On the basis of behavior theory and detailed investigation, the author reveals the consumer/trader characteristics and perceptions and preferences of regional rural markets.
石忆邵. 农村市场参与者的特征和行为感应分析[J]. 人文地理, 1996, 11(2): 63-68.
Shi Yishao. ANALYSIS OF CHARACTERISTICS AND PERCEPTIONS AND PREFERENCES OF RURAL MARKET PARTICIPANTS. HUMAN GEOGRAPHY, 1996, 11(2): 63-68.
