STUDY ON TOURIST DESTINATION DECISION MAKING UNDER THE SITUATION OF INFORMATION OVERLOAD:DIFFERENTIAL EFFECTS BETWEEN HEAD IMAGE AND TAIL IMAGE
LV Xing-yang1, SONG Hui-lin2, JIN Yuan-yuan3
1. School of Business Administration, Southwestern University of Finance and Economics, Chengdu 611130, China;
2. Institute of International Tourism Development China Tourism Academy, Beijing 100005, China;
3. School of Recreation and Community Sport, Capital University of Physical Education and Sports, Beijing 100191, China
Abstract：With the rapid development of Internet, the information environment of tourist decision has changed dramatically. The traditional way of destination information searching has been outdated. Nowadays, Internet decreases the search cost, and the destination information has been greatly enriched by a lot of user generated content under Web 2.0. In the process of destination decision choice, what tourists face is no longer lacking information, on the contrary, they have to deal with information overload. The alteration of information environment and cognitive structure will affect tourist destination choice, which has become one of the most important questions in tourist behavior research. Situational experiment has been used in this research to check the divergent influence of head and long tail on tourist destination choice when induced image is varied structurally under the context of information overload. Thus, the effect and its mechanism of long tail of induced image could be explained.
吕兴洋, 宋慧林, 金媛媛. 信息过载情境下旅游者目的地选择决策研究——热门形象与长尾形象的差异化作用分析[J]. 人文地理, 2017, 32(5): 154-160.
LV Xing-yang, SONG Hui-lin, JIN Yuan-yuan. STUDY ON TOURIST DESTINATION DECISION MAKING UNDER THE SITUATION OF INFORMATION OVERLOAD:DIFFERENTIAL EFFECTS BETWEEN HEAD IMAGE AND TAIL IMAGE. HUMAN GEOGRAPHY, 2017, 32(5): 154-160.
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[36]
白凯,陈楠,赵安周.韩国潜在游客的中国旅游目的地意象认知与行为意图[J].旅游科学,2012,26(1):82-94.[Bai Kai, Chen Nan, Zhao Anzhou. Potential Korean tourists’cognition of Chinese destination image and their behavioral intentions[J]. Tourism Science, 2012,26(1):82-94.]
[35]
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[37]
Li X, Pan B, Zhang L X, et al. The effect of online information search on image development:Insights from a mixed-methods study[J]. Journal of Travel Research, 2009,48(1):45-57.
[36]
白凯,陈楠,赵安周.韩国潜在游客的中国旅游目的地意象认知与行为意图[J].旅游科学,2012,26(1):82-94.[Bai Kai, Chen Nan, Zhao Anzhou. Potential Korean tourists’cognition of Chinese destination image and their behavioral intentions[J]. Tourism Science, 2012,26(1):82-94.]
[38]
Pan B, Li X. The long tail of destination image and online marketing[J]. Annals of Tourism Research, 2011,38(1):132-152.
[39]
黄莎,陈金华,陈秋萍.基于网络信息嵌入性的旅游目的地形象传导研究[J].人文地理,2012,27(3):109-114.[Huang Sha, Chen Jinhua, Chen Qiuping. Internet information-embedded analysis of tourism destination image communication[J]. Human Geography, 2012, 27(3):109-114.]
[37]
Li X, Pan B, Zhang L X, et al. The effect of online information search on image development:Insights from a mixed-methods study[J]. Journal of Travel Research, 2009,48(1):45-57.
[40]
王媛,许鑫,冯学钢,等.基于文本挖掘的古镇旅游形象感知研究——以朱家角为例[J].旅游科学,2013,27(5):86-95.[Wang Yuan, Xu Xin, Feng Xuegang, et al. Research on tourists’percieved image of ancient town using web text mining methods:A case study of Zhujiajiao[J]. Tourism Science, 2013,27(5):86-95.]
