THE CHANGE IN PERCEIVED IMAGE AND ITS EFFECT ON TRAVEL INTENTION WITH THE INTERNET PUBLIC OPINION CRISIS: A CASE STUDY OF QINGDAO'S “PRICEY PRAWN”
ZHANG Wei1,2, SHI Kun-bo3, YANG Yong-chun1, QIN Zhao-xiang2, SHAO Rui3
1. College of Earth and Environmental Sciences, Lanzhou University, Lanzhou 730000, China;
2. College of Tourism, Inner Mongolia Normal University, Hohhot 010022, China;
3. Department of Geography, Ghent University, Ghent, B9000, Belgium
Abstract：Tourism has played an increasingly important role in the regional economy, which is an important supplement to regional economic development. But with the rapid development of China's tourism economy, upgrading and maintaining the tourism image has become one of the key tasks of tourism destinations. However, in the Internet era, the Internet public sentiment crisis is bringing new threats to the image of tourist destinations and it is worthy of arousing academic attention. Taking Qingdao's "pricey prawn" as a study case, and the paper aims to construct the relationship between the changes in perceived images and analyzes the effect of these changes on tourists' travel intentions. The results suggest that:1)With the influence of the Internet public opinion crisis, the cognitive and emotional image deterioration of potential visitors can cause the overall image to deteriorate. 2) With the influence of the Internet public opinion crisis, the change of potential visitors' travel intention is mainly affected by the change of emotional image.
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ZHANG Wei, SHI Kun-bo, YANG Yong-chun, QIN Zhao-xiang, SHAO Rui. THE CHANGE IN PERCEIVED IMAGE AND ITS EFFECT ON TRAVEL INTENTION WITH THE INTERNET PUBLIC OPINION CRISIS: A CASE STUDY OF QINGDAO'S “PRICEY PRAWN”. HUMAN GEOGRAPHY, 2019, 34(4): 152-160.
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