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人文地理  2013, Vol. 28 Issue (2): 142-147,141    DOI: 10.13959/j.issn.1003-2398.2013.02.023
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会展社会影响尺度与独立变量的相关性研究——广交会的实证研究
刘民坤
广西大学 商学院, 南宁 530004
ON THE CORRELATION BETWEEN SOCIAL IMPACTS SCALE OF CONVENTION AND INDEPENDENT VARIABLES——A Case Study of Canton Fair
LIU Min-kun
Business School of Guangxi University, Nanning 530004, China

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摘要 研究会展社会影响尺度与独立变量的相关性是会展社会影响研究的重要组成部分,对于扩大积极的会展社会影响和控制消极影响有着重要的实践意义。研究了11个独立变量与会展社会影响尺度的3个公共因子之间的相关关系,结果表明,独立变量对公共因子的影响有限,只有性别、居住地、居住时间、文化程度、收入和在相关行业工作等6个独立变量与会展社会影响感知显著相关。广交会案例表明:第一,性别方面,女性的个人收益感知强于男性。第二,居住地方面,海珠区居民对广交会社会影响的正面感知最弱,负面感知最强;天河区和广州其他区居民对广交会社会影响的正面感知相对较弱,负面感知相对较强;而越秀区的居民对广交会的正面感知最强,负面感知最弱。第三,在广州居住年限越长的居民对广交会社会影响的感知越消极。第四,文化程度越高的居民,对于广交会社会影响的感知越消极;第五,收入方面,居民月均实际收入越高,对个人收益感知越弱;第六,在相关行业工作的居民的个人收益感知比不在相关行业内工作的居民感知更强烈。
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关键词 广交会会展社会影响尺度独立变量典型相关分析多元回归分析    
Abstract:The research on the correlation between Social Impacts Scale of Conventions(SCSI) and independent variables is an important part of convention social impact research. The results showed that the impact of independent variables on the common factors was very limited. Sex, place of residence, the length of residence, educational level, income and working in the related industry were significantly correlated with the perception of SISC. The case study of "Canton Fair" shows the following six facts. Firstly, the perception of individual income for female was stronger than that of the male's. Secondly, residents of the Haizhu district of Guangzhou City had the strongest negative perception for "Canton Fair" while the residents of the Yuexiu district of Guangzhou City had the strongest positive perception for "Canton Fair" than any other districts' residents of Guangzhou. Thirdly, people who live longer in Guangzhou had more negative perceptions for "Canton Fair" than other people. Fourthly, people who get deeper education had more negative perceptions for "Canton Fair". Fifthly, people who get higher income get the weakest perceptions for individual income. Sixthly, individual income perceptions of the people who work in the convention industry or related industries were stronger than that of the people who does not work in the related industries.
Key wordsCanton Fair    social impact scale of conventions    independent variables    canonical correlationanalysis    multiple regression analysis   
收稿日期: 2012-01-12     
基金资助:

国家自然科学基金项目(71062011);广西教育厅科研项目(201012MS015)

作者简介: 刘民坤(1979-),男,湖南澧县人,副教授,硕士生导师,研究方向为会展和服务研究。E-mail:akun1999@163.com。
引用本文:   
刘民坤. 会展社会影响尺度与独立变量的相关性研究——广交会的实证研究[J]. 人文地理, 2013, 28(2): 142-147,141. LIU Min-kun. ON THE CORRELATION BETWEEN SOCIAL IMPACTS SCALE OF CONVENTION AND INDEPENDENT VARIABLES——A Case Study of Canton Fair. HUMAN GEOGRAPHY, 2013, 28(2): 142-147,141.
链接本文:  
http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2013.02.023      或     http://rwdl.xisu.edu.cn/CN/Y2013/V28/I2/142
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