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| THE MARKET CHARACTERISTICS OF THE LEISURE TOUR IN TWO-DAY WEEKENDS AND THE PRODUCTS DESIGN |
| ZHAO Zhen-bin |
| Department of Urban and Resources, Nanjing University, Nanjing 210093, China |
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Abstract As the economy developing in China, the domestic tourism has become more important in China tourism.The natures and characteristics of the leisure tour in two day weekends are analyzed in this paper.It is pointed out that this special kind of tour now takes an important place in China domestic tourism;the motivation of the tourists is nature-oriented;the market has figures such as limited extent, poor organization, basic consumption, without season wave etc.At last, some points of the product design are given.
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Received: 02 September 1998
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1999, Vol. 14 
