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| INDIVIDUAL PREFERENCES FOR SIGHTSEEING DESTINATION DETERMINED BY “INDIVIDUAL PRIMAL SCENE”AND PSYCHOLOGICAL DIFFERENCE |
| YASHIRO Kaoru1, OGUCHI Takashi1, WANG Yan-ping2, SUN Li-ping2 |
1. Graduate School of Practical Science, Showa Women University, Japan;
2. School of Tourism and Hospitality Management, Dongbei University of Finance and Economics, Dalian 116025, China |
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Abstract In this study, "individual primal scene" was defined as scenery of the place where they had ever lived and had most strongly impacted.This study examined individual preferences for sightseeing destinations determined by individual mental factors including "individual primal scene" and two psychological scales.98 female undergraduate students in Japan answered their primal scene and their preferences for sightseeing spots. Then,they were asked to complete two psychological scales:Self-Monitoring Scale (Lennox&Wolfe,1984) and Sensation Seeking Scale (Furusawa,1989).
Results demonstrated that the persons whose primal scene contained little rural scenery had more propensity to "escape", and they preferred to the place of entertainment.On the other hands,the persons whose primal scene had more rural hometown preferred to go to adventure spots.Moreover,people with high selfmonitors characteristics preferred the nature place and natural view spots.
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Received: 04 January 2004
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2005, Vol. 20 
