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| RESEARCH ON TOURISM MOTIVATION AND THE DIFFERENCES OF THEME PARK TOURISTS: A CASE STUDY OF SHANGHAI DISNEYLAND AND FANTAWILD IN WUHU |
| ZHAO Hai-rong, LU Lin |
| Center for Tourism and Planning Research, College of Geography and Tourism, Anhui Normal University, Wuhui 241003, China |
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Abstract In recent years, theme parks in China are developing rapidly under the operation of domestic and foreign capital. With the continuous entry of theme parks of international brand, and the continuous expansion of domestic theme parks, the increasingly fierce competition arises in China theme park market. how to find customers group which belongs to them, conduct targeted and differentiated product design and marketing have become major realistic issues for the development of theme parks. However, theoretical research lags behind practice, relevant research needs to be carried out urgently. From the comparison perspective of international brands and local brands, taking Shanghai Disneyland and Fantwild in Wuhu as the objects of study, based on the survey data of questionnaires. Using the exploratory factor analysis and the confirmatory structural equation model, the study analyzes the tourism motivation of theme park, based on this, an indepth analysis of tourist motivation of tourists of two different brand theme parks, Shanghai Disney and Fantwild in Wuhu, was conducted. The results are shown as follows:The tourism motivations of Shanghai Disneyland and Fantawild in Wuhu tourists include six dimensions:seeking knowledge, relaxing, exploring novelty, family affection, social interaction and scenic attraction. The research of the tourism motivation and differences of the tourists in the theme park is of great significance.
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Received: 20 December 2017
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Hoon K H, Min A, Kim S J, et al. Investigating cultural uniqueness in theme parks through finding relationships between visual integration of visitor traffics and capacity of service facilities[J]. International Journal of Architectural Computing, 2016,14(3):247-254.
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2018, Vol. 33 
