|
|
|
| CULTURAL CONNOTATION UPGRADING IN RELIGIOUS HERITAGE TOURISM ON THE PERSPECTIVE OF CULTURAL IMAGE——A Case Study of Wutai Mountain |
| ZHANG Jian-zhong1,2, SUN Gen-nian1 |
1. College of Tourism & Environment Science of Shaanxi Normal University, Xi'an 710062, China;
2. College of Tourism Management of Jinzhong University, Jinzhong 030600, China |
|
|
|
|
Abstract With the uplift of the artistic appreciation of the tourists, the initial motives of tourists change from simple ones to the cultural pilgrimage and spiritual inspiration; therefore, it becomes a natural tendency to develop cultural connotation and top tourist experience in tourism. As a great country with prolific religious tourist resources, the religious heritage tourism is a unique tourist product in China. The sustainable development of religious tourism is in fact the cultural development and its core is the development and inheritance of the cultural connotation. However, most current religious heritages lack of the presentation of its cultural connotation and thus its deep cultural connotation and higher aesthetic value are yet to be appreciated by the tourists and the psychological needs of tourists' learning, appreciating and hunting for novelty are not satisfied. The condensing of the cultural images of the heritage tourism in order to enliven and visualize them, the showing the static aspect of the Religious and Cultural Heritage tourist products on one hand and its historical mobility on the other should be the first consideration. It is also a high degree of unanimity and organic combination of enlivening and visualizing the heritages. The cultural images emphasize both the unity of form and spirit, which is the soul of heritage tourism. The building process of it entitles the relics vividness and self-presentation and enlivening the heritage. The process meanwhile increases the cultural connotation experience and forming an organic harmony between the exterior image and interior connotation. The process of building the cultural images of WuTai Mountain provides tourists the vivid experience of the central information of the cultural sights heritage. "Manjusri of WuTai Mountain, the world of wisdom"-this cultural image has become the commanding theme of WuTai Mountain religious heritage.
|
|
Received: 26 May 2012
|
|
|
|
|
|
|
2012, Vol. 27 
