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| TOURISTS' SPATIAL-TEMPORAL BEHAVIOR AND CONSERVATION EDUCATIONAL PERCEPTION: A CASE STUDY OF THE OCEAN PARK IN HONG KONG |
| ZHAO Ying, WANG Jia-ming, MAO Zi-dan |
| School of Tourism Management, Sun Yat-sen University, Zhuhai 519082, China |
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Abstract The traditional time-space behavior research is based on the hypothesis of homogeneous individuals. Since the emergence of an emotion turn in geography, the topics of well-being, motivation or emotion are discussed in time geography. In tourism, tourists' spatial-temporal behavior is impacted by both objective constraints and subjective preferences. The analysis of tourists' emotion will be helpful to understand the interaction between environment and behavior. This study focuses on the conservation educational perception, a typical emotion during tourism, with an empirical study in the Ocean Park of Hong Kong. The survey was conducted in May 2019 including spatial-temporal behavioral tracking and grouping experiments. After oneweek survey and data cleaning, 264 GPS tracking data and 129 experimental samples were included in the analysis. The results show four visitors' spatial-temporal behavior patterns were identified by K-means Cluster analysis, which are named as positive-learning, negative-learning, positive-interaction and negative-interaction. For visitors' behavior, visiting exhibitions with positive emotions can encourage visitors to visit more diverse educational attractions, and interactive activities extend stay duration in these exhibitions. For conservation educational perception, visitors' perception level varies across activity participations in different environments. Both positive-interactive and negative-learning visits increase perception level. The environment of attractions and visitors' behavior mainly affect visitors' educational perception at the knowledge and attitude level, but the influence is not significantly at the behavior level.
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Received: 08 June 2020
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2021, Vol. 36 
