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FROM ALIENATION TO RESONANCE: THE YEARNING LIFE OF TOURISM ENTREPRENEURIAL MIGRANTS |
A Rong-na1, SUN Jiu-xia2 |
1. School of Tourism Management, Inner Mongolia Normal University, Hohhot 010020, China;
2. School of Tourism Management, Sun Yat-sen University, Guangzhou 510275, China |
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Abstract Employing the alienation and resonance theory, we explore the mechanism behind the geographical flow of tourism entrepreneurial migrants, concerning Xizhou as an example. The migrants resist the modern life alienation that is common in cities and towns. Modifying the relationship with the society, they achieved resonance for the world through reconstructed lives in rural tourism destinations in four dimensions:Time, space, action, and dingwelt. They 1) achieved more autonomy to plan their time; 2) managed to re-shape the material and social space with the entrepreneurial business; 3) got rid of the unsatisfied labor and work pressure in the city, and found happiness and a sense of belonging; 4) identified a more profound significance and connection with dingwelt, either produce goods or consumer goods. However, alienation to a certain degree in one way or another is irresistible. Tourism destinations have already introduced modern society features through modernization, or urbanization. Through the social networks, either locally in Xizhou or remotely connected to other parts of the country, the momentum of the modern life habits makes the migrants anxious about their future. Rather than completely escaping from alienation, the migrants entered the cycle of re-alienation. Thus, the multi-faceted nature of alienation and resonance results in numerous thrust and pull during the migration process. The migrants are experiencing a life practice with multiple iterations of alienation and resonance.
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Received: 22 October 2020
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