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HUMAN GEOGRAPHY  2017, Vol. 32 Issue (4): 138-145    DOI: 10.13959/j.issn.1003-2398.2017.04.019
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SOCIAL INTEGRATION STRUCTURE AND DETERMINANT OF TOURISM MIGRATION IN ANCIENT VILLAGE:A CASE STUDY OF HONGCUN VILLAGE
LU Song1, ZHANG Ye-chen2, WANG Lin-lin2
1. College of Tourism, Shanghai Normal University, Shanghai 200234, China;
2. College of Territorial Resources and Tourism, Anhui Normal Univrsity, Wuhu 241002, China

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Abstract  Since 21st century, ancient villages have been the most popular tourist destination. These villages attract a large number of tourists. At the same time, there are many external populations to come here to live and work. And they are named tourism migrations. As a world cultural heritage, Hongcun village attracts a large number of workers, business owners, and even retirees. On the case study of Hongcun village, This paper discusses the social integration structure and level of tourism migrations in ancient villages. Then the method of exploratory factor analysis and the multiple regression equation is introduced to analyze the factors that affect the social integration. Research results show that:First, the social integration of tourism migration in Hongcun contains 4 dimensions, which are cultural fusion, psychological fusion, identity fusion and economic integration. Second, the level of social integration is not high. And psychological integration is best of all, the factor score is 3.57 points. Then cultural integration and identity integration do not reach the medium level. The internal discrete of cultural fusion dimension is strong. Among these dimensions, economic integration is the lowest. Third, the main factors that affect the social integration of tourism migration are divided into individual factors and local factors. The influencing extent of local factors is greater than the individual factors. At last, compared with the social integration of the mass city migration of peasant workers, the characters of tourism migration' social integration in ancient villages have been discussed. For example, the economic integration is the lowest dimension, tourism migrations takes relatively high end occupations, the potential impact of tourism migration on the host community in ancient villages is much bigger.
Key wordstourism migration      social integration      influencing factor      Hongcun     
Received: 06 June 2016     
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http://rwdl.xisu.edu.cn/EN/10.13959/j.issn.1003-2398.2017.04.019      OR     http://rwdl.xisu.edu.cn/EN/Y2017/V32/I4/138
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