PDF(1959 KB)
THE INFLUENCE MECHANISM OF DESTINATION BRAND PERSONALITY ON TOURISTS' BEHAVIORAL INTENTION: A CASE OF BEIJING
LI Chuang-xin, GOU Wen-jing, WU Fang
HUMAN GEOGRAPHY ›› 2024, Vol. 39 ›› Issue (4) : 137-147.
PDF(1959 KB)
PDF(1959 KB)
THE INFLUENCE MECHANISM OF DESTINATION BRAND PERSONALITY ON TOURISTS' BEHAVIORAL INTENTION: A CASE OF BEIJING
brand personality / self-consistency / perceived value / positive emotional experience / satisfaction
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