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A STUDY ON THE MULTIPLE DIFFERENCES IN THE IMPACT OF CHINESE OVERSEAS EMIGRANTS ON INBOUND TOURISM |
ZHENG Peng1,2, ZHAO Yue-guang1, LIU Zhuang1, XI Jian-chao3 |
1. School of Management, Zhengzhou University, Zhengzhou 450001, China; 2. China Central Plain Cultural Tourism High-quality Development Institute, Zhengzhou 450001, China; 3. Institute of Geographical Sciences and Natural Resources Research, Beijing 100101, China |
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Abstract As the world's largest exporter of emigrants and emerging tourist destination, China's overseas emigrants the West, and have become a new driving force for the high-quality development of inbound tourism. This article takes Chinese overseas emigrants as the research object, constructs panel data from 68 countries around the world from 2010 to 2019, and uses methods such as mathematical statistical analysis and bidirectional fixed effects models to analyze. The results indicate that: 1) Chinese overseas emigrants have significantly promoted the development of inbound tourism, and the larger the scale of Chinese overseas emigrants, the more significant the promoting effect on inbound tourism. 2) The attributes of the Republic of China and the characteristics of tourists make the impact of Chinese overseas emigrants on inbound tourism exhibit significant asymmetry. 3) Chinese overseas emigrants are more likely to exert their influence and promote the development of inbound tourism in countries with high levels of economic development and low cultural industry strength. 3) There are differences in the tourism influence exerted by Chinese overseas emigrants on tourists of different genders, ages, and types. This study attempts to explore the diverse differences in the impact of overseas emigrants on inbound tourism through human media, and providing reference for promoting the high-quality development of international tourism.
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Received: 28 April 2023
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