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A REVIEW ON CHINA'S TOURISM DEVELOPMENT AND MANAGEMENT IN RECENT YEARS |
YU Qing1, WU Bi-hu2, ZHANG Wei2 |
1. Department of Tourism, Guizhou Ethnic Institute, Guiyang 550025, China;
2. Center for Recreation and Tourism Research, Peking University, Beijing 100871, China |
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Abstract The national tourism demand is increasing recently in china.Especially after china entered W TO and announced the 29th Olympic Games will be held in Beijing, the Chinese tourism structure, administration and market will surely face changing. Therefore it is important to get experiences from researching on tourism development and management over last years in china. On the basis of analyzing a large number of first-hand materials, the authors expounded deep into the dynamic state of tourism industry during the ex tensive transformation of industrial structure in China.In the particular view of tourism resource development and administration of scenic areas spots, the authors discussed several hot issues of China tourism industry in recent years, such as the heavy pressure between tourism demand and supply, destination marketing, tourism development planning, the innovation of tourism products, and the supporting system for tourism development. The article include three aspects:①Perspective of tourism demand:holiday tourism and tourism market.② Perspective of Tourism Supply:tourism planning and tourism product development.③ Support System of Tourism Industry:Environmental Management and Policy Safeguard.Tourism development relies on favorable tourism environment and strong support of policies and regulations. According to these researches on Chinese tourism development and management, the authors have made some conclusions as follow s:Firstly, Governments at all levels paid much more attention than ever before to tourism development plan, which promote the sound development and management of tourism in China. However, there lie some problems such as the shortage of professional human resources and standards in tourism plan. Secondly, In the future, tourism industry will face mo re fierce competitions. Thus, its development relies not only on the abundant resources, but also on its products, facilities and good service. Thirdly, In China, government plays a primary and active role during tourism development.The ex tent of their emphasis and support on tourism industry, on a large scale, determines the performance of local tourism development in recent years. Finally, It is particularly essential of human resources to tourism development and management.It is necessary for the higher education schools, institutions and governments to intensify the investigation on tourism development and management and to facilitate the channels of transforming academic achievement to productive force to guide and boost tourism development.
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Received: 22 June 2002
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